Learning about Japan through its food culture – an artistic digital interpretation of a culture where experimentation was key to the creative process.
The interactive experience TABEGAMI SAMA debuted today in an abandoned building in Tokyo. We are thrilled SONY JAPAN trusted Moment Factory to create our first project in Japan. Together with Sony, Kirinzi and Prism, we collaborated on the storytelling, the visitor experience, the content, the scenography as well as the interactive elements of the exhibit.
The exhibition focuses on Japanese food culture in an artistic, playful, educative and entertaining way. “The Mysterious Restaurant of the Food God” features 4 digital installations created and produced by Moment Factory and adapted to the given environment. The interactive experience takes visitors on a journey across three main sections, leading the audience to their final culinary destination – the ephemeral restaurant. The result is a poetic interpretation of Japanese legends that have a strong relationship to the Japanese food culture.
Moment Factory is a multimedia entertainment studio specializing in the conception and production of immersive environments combining video, lighting, architecture, animation, sound and special effects to create remarkable visitor experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, Tokyo, London and Paris. Since its inception in 2001, Moment Factory has created more than 350 shows and destinations across the world for big-name clients such as Cirque du Soleil,Nine Inch Nails,Madonna,Disney,Microsoft,Sony,Sagrada Familia in Barcelona and the Los Angeles International Airport (LAX).Other clients include the NFL, Oakley,and Arcade Fire.
Moment Factory’s multi-disciplinary team consists of graphic and motion designers, multimedia directors, illustrators, architects, lighting designers, musicians, environment designers, producers, programmers, engineers, technicians and developers.Principal people are Dominic Audet, Chief of Innovation, Sakchin Bessette, Creative Director and Éric Fournier, Executive Producer.
Key projects and collaborations
Muse, Drones World Tour (2016)
Arena during The Globalist
Nine Inch Nails, Lights In The Sky Tour (2008)
Fourteen light beams on Mount Royal representing the 14 victims of the École Polytechnique massacre.
2016 – Red Hot Chili Peppers : The Getaway World Tour
2015-2016 – Muse : Drones World Tour
2014 – Oakley Flagship store in NYC
2014 – Foresta Lumina in Coaticook
2014 – Arcade Fire : Reflektor Tour
2014 – Miley Cyrus: Bangerz Tour
2014 – Super Bowl Virtual Theater in NYC
2013 – LAX / Tom Bradley International Terminalontreal – Interior Lighting : NUVU Restaurant
2011 – FCCQ Mercuriades – Business of the Year (SME) : Moment Factory
2011 – FCCQ Mercuriades – Market Development (SME) : Moment Factory
2011 – Grafika Awards – Event Design / Best projects in graphic design in Quebec, Canada : Elixir
2010 – Boomerang Awards – Best Interactive Technology : Mosaika
2010 – Canadian e-Tourism Awards – Best Innovative Use of Technology / Media : Mosaika
2010 – CRÉA Awards – Interactive Media / Best creative projects in publicity of Quebec, Canada : La Vitrine – Interactive Media Façade
2010 – FERDIE Interior Awards – Ronald-Tremblay Lighting Award : NUVU Restaurant
2009 – Creative Review – Best in Book / Best work of the year : Nine Inch Nails Lights in the Sky Tour
2006 – Grafika Awards – Event Design : Infopresse 20th Anniversary